The coronavirus (COVID-19) has brought crisis to all industries. However, some enterprises, such as KFC, have managed to turn the crisis into opportunities and seize opportunities to maintain the business under the pandemic. How do they do it?
As customer behavior shifts to adapt to the "new normal" under the influence of COVID-19, transactions will be conducted in a flash in the new retail model, combined with online and offline. Many entrepreneurs began to think about a question - Do the customers’ dependence on the brand only come from the physical store? Through Omni-Channel retailing, KFC accurately grasps the orientation of its customer and remains competitive in the crowded market. But how can the audience receive the latest information of the brand accurately and quickly?
Reasonable Software helps plan a series of e-Marketing strategies for clients, actively blast out up-to-date promotions, closely connect with the audience, raise contacts’ engagement, and further turn subscribers into a customers that bring unlimited business opportunities.